The TNCo Blog

Do you switch off your camera during MS Teams or Zoom meetings? If so, you run the risk of becoming a “no-name brand” post Covid. In the presentations I’ve been doing since March, the lack of visibility is one of the biggest career management mistakes I’m observing.

Most people associate supermarket  “no-name brands” with a cheaper price. They have no emotional attachment to the brand. If you transfer the retail “no-name brand” purchasing behaviour to you as a personal brand, the same perceptions exist. You would not want your personal brand (Pty) Ltd to be associated with cheap prices and no emotional engagement. People who are no-name brands don’t get promoted or receive the increases or bonuses they deserve.

I worked at Wits Business School many years ago and I took over a job that no-one had worked in for over a year. I decided I was going to churn out as much work as possible to deal with the backlog, and I didn’t...